Walmart Family Mobile

THE INSIGHT: There is no obvious connection between Walmart Family Mobile and the reason Walmart Loyalists love Walmart.

THE IDEA: Let’s create a series of spokeswomen that really speak to Walmart shoppers. They’ll be the agents of change that help shoppers come to the realization that Walmart Family Mobile is everything they love about Walmart—in mobile.

THE RESULT

Successfully increased purchases of Walmart Family Mobile Plans