enCourage Kids | Breaking Barriers

THE ASK: enCourage kids is an organization that provides supplies and support to children dealing with life changing illnesses. How can we bring attention to the foundation while also driving more donations?  

​THE IDEA: Let's get the world to understand the daily barriers these kids have to break through by having a world record breaking event 

​THE RESULTS

 -$1.8 million raised (the highest amount ever raised at an enCourage kids event)

-100MM media impressions

-167% increase in IG followers 

-A new world record

-A whole lot of happy kids

Event Recap

Social

Board Stories - We created IG stories where we highlighted the kids that are a part of the enCourage Kids foundation and the challenges they face each day. 

Artists for enCourage Kids

We commissioned artists to create their own boards that represent any barriers they've faced in life. These boards were then auctioned off at a gallery event. All profits went to enCourage kids. 

Breaking your own Barrier

During the event, viewers could create their own boards that represented challenges they wanted broken. These were then added to the line up of boards that Leif Becker, would break to reach the world record. 

Coverage

Credits

AD: Jon Schneider

CD: Pat Mcguire

CD: Mark Chew